For Advertisers
Would you like to have a direct conversation with 62,500+ women in Fairfax County?
If your answer is YES, and it probably is, The Fairfax Woman™ must be included in your business growth plan.
WHAT is The Fairfax Woman™?
The Fairfax Woman™ is part of the nationally-syndicated Women’s Journals™. With over 350 sister publications across the country, The Fairfax Woman™ follows the established Women's Journals™ format.
The journal is an informative, educational and objective resource helping you showcase your business, profession or specialty to your target market—women.
Are The Women’s Journals just for women?
Do they only feature women in the articles? No, absolutely not. The Women’s Journal ™ philosophy simply recognizes women as a very influential niche market. Women talk about everything, including which motorcycle to purchase, and which doctor is the best plastic surgeon, male or female.
How can The Fairfax Woman™ work for my business, product, or service?
In order for women to reach their purchasing decisions, they go through an enabling process: gathering information, learning through “permission marketing”,* sharing (word-of-mouth or referrals) and developing trust. We provide that format with our non-traditional, informative, sponsored articles, rather than just display ads. The articles empower women to make decisions and give our advertisers and contributors more effective ways to communicate continuously with their audiences.
*Permission marketing occurs when a consumer picks up a FREE copy of The Women’s Journal because they want to. As a result, that consumer (your audience), is captive and interested because they have chosen to be.
America's Polo Cup 2009
